La importancia de los idiomas inglés y kichwa para el crecimiento del sector turístico del cantón Francisco de Orellana

Abstract

Tourism in Francisco de Orellana had a steady growth in recent decades, the presence of foreign tourists has been increasing, this meant that people dedicated to providing tourist services were forced to be prepared to serve, and to communicate in a direct way, however, not everyone has put effort to improve their skills, this was considered a risk to the development of tourism in the city. The objective of the study was to analyze the importance of the integration of the Kichwa and English languages in the tourism market of Francisco de Orellana, through a mixed methodology in the research area, in order to show the value given to these languages in the territory. The research question was: How does the communication between the collaborators who provide their services in the tourism sector of Puerto Francisco de Orellana with the foreign tourist, was answered through the quantitative and qualitative method. The results obtained showed that most of the people studied were able to maintain a conversation in another language such as English, it was stated that they can only have basic dialogues and have a vocabulary of level A 1. In conclusion, the study indicated that these two languages are not sufficiently valued among the collaborators of the tourist centers of the city, this is because they have not been considered as an important factor for tourism development.