Evaluación del potencial turístico de la parroquia Santiago de Calpi, cantón Riobamba, provincia de Chimborazo.

Abstract

The general objective of this research work,called Evaluation of the tourism potential at Santiago de Calpi village, canton Riobamba, Chimhorazo province, was to evaluate the tourism potential of the place through the situational analysis in the territory, determine supply and demand of its tourism system and define the lines of tourism product.In addition,the methodology used was defined in two parts, the first was through the analysis of secondary sources, and the situational diagnosis was made. then the SWOT analysis was applied. strategies and the inventory of tourist attractions was defined.the analysis of the supply.the market study and finally the product lines through the current methodology of the Ministry of Tourism. The results obtained were in the first instance, through the five-star diagnosis, the territorial reality was known in order to analyze the strengths, opportunities, weaknesses and threats, to identify strategies for tourism development: seven tourist attractions were identified, which were inventoried,evaluated and ranked, a total of four are Cultural events and three are Natural Attractions, three are in hierarchy I and four are in hierarchy II.A ten-question survey was used for the market study,which allowed to know the tastes and preferences of the ptential tourist: Cultural,community,ecotourism and nature tourism since the village hns a determinant tourist potential. To sum up. it is recommended, to collaborate with the different titling works and linkage projects that mainly seek social and productive development.