Plan de acción para el fomento productivo del sector turístico encadenado al proceso de acreditación Guano pueblo mágico.

Abstract

The lack of a tourism management model in Guano canton prevents the use of the polygon: declared as a Magical Town, jeopardizing its category and resulting in an inefficient investment of local government resources. This study aimed the creation of an Action Plan at the productive promotion of the tourism area, linked to the process of accreditation of Guano as a Magical Town On the other hand, the research was developed as follows. In the first phase, a situational diagnosis was carried out by adapting the 5-star methodology combined with the tourism system. In the second phase, the objectives, strategies and action policies were defined through an analysis and mapping of the actors involved and the elaboration of a SWOT matrix. Finally, the action plan matrix was developed using the Methodological Guide for the Preparation of Cantonal Tourism Development Plans of the Association of Ecuadorian Municipalities. In adition, the results of the diagnostic revealed that tourism activity can develop normally Twenty-four key actors were identified and analyzed, the mapping of which provided essential information for strategic planning. The SWOT matrix broke down strategies that led to the formulation of one general objective and four specific objectives. These objectives were based into four programs and 12 projects with a budget of $156,700, thus outlining the structure of the action plan. The study shows that the polygon possesses attributes conducive to the development of tourism activities, and that the stakeholders are interested in contributing to tourism development, which through the proposed programs and projects will generate safe and competitive tourism products. For this reason it is recommended to implement these programs and projects, review and update the diagnosis annually and establish more partnerships with stakeholders.