Evaluación ex-ante del proceso de intervención al modelo de gestión del turismo del GADM-CG en el contexto de la acreditación de Guano como pueblo mágico.

Abstract

This research work aimed to develop an ex-ante evaluation of the tourism management model of the Autonomous Decentralized Municipal Government in Guano Canton in the context of accreditation as a Magic Town. The established objectives were: 1) Analyze the tourism potential of the territory declared as a Magic Town; 2) Evaluate the level of compliance with the standards of the accreditation process of the Magic Town program; and 3) Establish a structure for operation, monitoring, and verification of compliance with the minimum standards for accreditation as a Magic Town. The methodology comprises three stages: the first involved analyzing the territory's tourism potential, the second evaluates the level of compliance with the standards for the accreditation process, and the third involves establishing a process structure to comply with the program's indicators. In addition, the results shows that there are cultural tourism attractions of Hierarchy II in the impact polygon, the most outstanding being the process of de carpet making and the preparation of La Chola de Guano. Currently, the GAD does not have any means of verification that would allow it to demonstrate compliance with the standards required by the declaration. The ex-ante evaluation concluded that 74% of the indicators are in a condition of non-compliance or partial compliance, a condition that puts the reaccreditation as a Magical Town at risk. To sum up, it is recommended that the staff of the Tourism Department of the cantonal GAD implement the activities described in the action plan to generate the reports required as evidence of compliance with the indicators.