Caracterización de demanda potencial con énfasis en el uso de herramientas tecnológicas del turismo inteligente para la parroquia San Andrés, cantón Guano, provincia de Chimborazo.

Abstract

This curricular integration work aimed to characterize the potential demand for technological tools for intelligent tourism, a study carried out in San Andres village, Guano canton, Chimborazo province. The process was developed with the following steps: first, the state of the art of technological tools of smart tourism was established through the collection of information in secondary sources; subsequently, the potential demand for the use of technological tools in the tourist establishments of Guano and Riobamba cantons was determined, for the study three tourist establishments were prioritized, lodging, food and beverages and tourist operation and intermediation, the stratified random sampling techniques were used by proportional allocation in Riobamba canton and the survey directed to the administrators of the establishments in both territories; Finally, the potential demand for the use of technological tools in the tourism demand was determined, conformed by national and foreign tourists, the techniques used were stratified random sampling and the survey was directed to the tourists that arrived at the Chimborazo Fauna Production Reserve. In the results, seven technological tools were identified: digital information media, instant messaging applications, artificial intelligence, augmented reality, virtual reality, Internet of Things (IoT) and QR codes; in the establishments of Guano canton the technological tool for potential use as artificial intelligence, in Riobamba in the lodging establishments and tourist operation and intermediation the digital information media and in the food and beverage establishments the QR codes; finally, in the tourist demand, the tool for potential use was augmented reality.