Programa de identidad visual para el emprendimiento Jahandred Eventos y Decoraciones.

Abstract

Jahandred Events and Decorations did not have a graphic line that can be easily recognized in the environment where it develops each of its activities, causing the only method of promotion, is by the opinion of users who have already purchased the services, and not by graphic elements that drive its expansion. Therefore, the objective was set and the visual identity program was designed, implementing the identifying element, in order to give recognition offered to the products and services. The methodology used is divided into two parts, qualitative and quantitative, on the one hand, the most important features of the entrepreneurship were highlighted, its strengths and weaknesses, so that they can work on them, and on the other hand, the methodology presented by Norberto Chavez, which provides all the tools for the creation of the visual identity, which was projected as a program that includes all the mechanisms for the entrepreneurship, in this way the identifying elements were highlighted with the purpose of recognizing its values, products and services that the entrepreneurship possesses. Through the use of this methodology it was determined that the entrepreneurship does not have an image, graphic line and more elements that contributed to the recognition of the entrepreneurship, thereafter it was established the identifying element that led to the creation of the visual identity program. Based on this, it was concluded that Jahandred Events and Decorations can generate recognition inside and outside the area where it provides services and products, keeping the parameters that are delivered in the identity manual, that guaranteed an interaction with the entrepreneurship.