Identidad visual para una aplicación de realidad aumentada de las rutas turísticas rurales del cantón Cumandá.

Abstract

The Research and Tourism Group (RTG) as part of its project for the development and management of sustainable tourist destinations in the province of Chimborazo, considers as one of its objectives the design of an application that incorporates enhanced reality, by means of a system of rural tourist routes in Cumandá canton. However, the project does not have a defined graphic line or the design of the user interface for the application. Therefore, the objective of this project is to create a graphic line, by designing a visual identity for the application of enhanced reality; to generate a positive contribution in the identity of the interface to be developed. We used the Object Oriented Hypermedia Design Model (OOHDM) methodology for its development; starting from a documentary research, where, based on the analysis of the information previously collected, we deduced the different requirements for the performance of the application design. After several stages such as conceptual, navigational and abstract design; which allowed the deduction of all the functional and aesthetic content for the user interface. Through this methodology it was possible to create a graphic line that contains an isologo, chromatic range, typography and several visual elements such as icons of each tourist route, general icons, markers and modules. Thanks to the creation of the graphic line and the incorporation of several graphic elements within the user interface, the application to be developed has its own visual identity. In conclusion, the graphic line generates a significant contribution, since it provides an own identity based on the brand and what is to be transmitted. Likewise, the immersion of new technologies in unusual areas, opens new paths towards the development and implementation of these, getting an individual and social benefit.