Recursos educativos multimedia para el fomento del patrimonio cultural inmaterial.

Abstract

Ecuador is a country rich in traditional popular culture, reflected in the diversity of festive characters that represent demographic and geographic identity characteristics. The largest ethnic group present in the country is the mestizo, followed by the indigenous, montubio and afro-ecuadorian syncretized, giving rise to pagan-religious expressions, intangible cultural heritage. Chimborazo makes visible these poorly disseminated, poorly valued samples of culture, considering the insufficient ethnohistorical documentation and the influence of new expressions in the daily lives of young people, through the web. This research takes advantage of the last apparent disadvantage mentioned by betting on the use of multimedia material for non-formal heritage education. The qualitative descriptive methodology allowed us to determine the representative festive characters of the ten cantons and identify constituent elements. Among the main findings, seven characters are detected that merge heritages and meanings, recognizing common and distinctive traits in them. In three cantons the presence of the festive character is not very relevant, the Catholic religious image prevails, not considered for thisstudy. From which the didactic system is structured, composed of narrative-visual information sheets, global infographics, paper craft templates and educational multimedia as the main resource and container for the others. These resources provide a dynamic and motivating option for sensitive heritage learning accepted by the new digital generations.