Diseño de un Plan Comercial para Almacenes Buen Hogar Unihogar Cía. Ltda., de la ciudad de Riobamba, provincia de Chimborazo, en el período 2012

Abstract

The Topic is “DesignA Business Plan for Buen Hogar Unihogar Stores Co. Ltda. in Riobamba city, Chimborazo province, during the period 2012” It is important because it strengthens the current strategic planning, optimize resources and by means of marketing strategies and administrative proposals will help reposition competitively in the market. With market research allows us to determine the degree of acceptance that has the offering appliances Buen Hogar Unihogar Stores Co. Ltd. The main goals are to establish marketing strategies to improve the marketing of products of Buen Hogar Store Co. Ltd. To investigate that innovative product white goods need the residents of the city of Riobamba. To determine whether products offered by the company, meets the needs of customers. For this business plan internal and external analyzes of the company has been established, it is established or conducted with the help of the research methodology according to the type of study, supported by surveys aimed at the economically active population and enterprise customers to know their spending and preferences when buying white goods by analyzing and Commercial Administrative Process. In conclusion, Buen Hogar Unihogar Stores Co. Ltd. Does not have Human Talent department, lack of it damages when hiring a new employee. The lack of publicity, the absence of after-.sales service and lack of innovative products produce the unfamiliarity of appliances offered by the company. Recommendation: It is beneficial for Buen Hogar Unihogar Stores Co. Ltd. design Commercial and Administrative strategies for the marketing of home appliances, building and improving after-sales service and improvement of advertising where it will gain the trust and loyalty.