Estrategia de branding para la empresa El Palacio de Cárnicos la Finca.

Abstract

The main purpose of this degree work was to create a visual identity for the company "EL PALACIO DE CÁRNICOS LA FINCA". Interviews and questionnaires were used to understand the information and situation of the company and formulate an optimal business plan. Regarding the use of the methodology, an image audit was carried out to know the current company state. Bruno Munari's methodology was very indispensable in the project in terms of design and branding, with the ability to use visual elements that better represented the company and conveyed a clear idea. Therefore, the following parameters like aesthetics, balance, creativity, and communication were important to its realization. The design software was used to obtain optimal results in terms of the brand proposal, and the most representative and striking features that make up the identity of the food company were selected, such as symbols and features that identify foods and natural products. Regarding the results obtained, the entire process allowed us to obtain the correct brand image. It is concluded that brands are the driving force behind everything when it comes to company communications. So the visual identity represents its essence. This process ensures that research and design always yield excellent results.