Diseño de señalética para las paradas del transporte público urbano de la ciudad del Puyo provincia de Pastaza con aplicación de rasgos culturales.

Abstract

The objective of this research was to design a signal program for the urban public transport stops in Puyo city, with the help of analytical methodology, the bus routes of the three current urban public transport cooperatives were deciphered, employing datasheets. Observation, user surveys, collection of information from the cooperative managers and TRANSCOMUNIDAD- EPPASTAZA are the authors of this study. With the same method, cultural actors with experience in the design and elaboration of works with characteristics of the environment, analyze the representative architectural relevance of Puyo, a semantic-semiotic study with important information for the design of pictograms. Thanks to the investigation of cultural actors, we conclude that the cultural traits embodied in each pictogram with the support of the architectural relevance fulfill one of the objectives. Thanks to Joan Costa´s method to design the program evidencing colored routes that circulate within the city, also fulfilling another objective a signal manual was designed. A logo for the urban public transport system of Puyo whit its initials STUP where it establishes characteristics and parameters in the use of materials, typography, color, application of grids evidencing cultural traits with the help of INEN NTE 2240,2241,2242 standards as a design grid, the 3D and 2D application of the current model for its remodeling in materials and information recommending another model for its future application architectural plans, location, information, color and functionality. The proposed signage program is a fusion of stationary stops considering users as beneficiaries for their understanding, mobility, and location. It recommends to execute and apply the signage program with the parameters described in the manual, helping the Pastaza municipal GAD, Transcomunidad EP, Managers, improving the orientation, organization, and planning of future routes.