Plan de Marketing para promocionar la recertificación de la Norma de Calidad ISO 9001:2008 de la Unidad Educativa San Felipe Neri de la ciudad de Riobamba, para el período académico 2011-2012

Abstract

The objective of this Marketing is to diffuse and socialize the recertification of the quality management system under the ISO 9001:2008 International Quality Norm of the Educational Unit San Felipe Neri from Riobamba city. The strategy diagnosis of the educational unit was carried out by means of SWOT analysis Strengths, Weaknesses, Opportunities, and Threats, the market investigation was carried out in order to determine the degree of knowledge of the quality management system thought the application of surveys aimed to students, parents, teachers and administrative staff. Once the most relevant points were identified, the elaboration of surveys was carried out such as: printed advertising material, within the following tactics: institution letterhead enclosing the logo of the international quality norm, design of stickers, roll up with the policy of quality and movable publicity in the buses of the institution, whit the logo of the international quality norm. Among other strategies, the web page modification and the accomplishment of a qualification seminary about quality management system in the educational unit were carried out. With the proposed strategies it will be promoted the recertification of the quality management system under the ISO 9001:2008 International Quality Norm, and it will be possible to improve the identity of all who are part of the institution. It is recommended to consider the proposed strategies, analyze them and take them into account for its implementation, becoming a useful investigation for the fortification in and out of the institution.