Elaboración de un Plan de Marketing para la Cooperativa de Ahorro y Crédito “Lucha Campesina Ltda.” del cantón Cumandá, provincia de Chimborazo para el periodo 2012-2013

Abstract

This thesis is a Marketing Plan for the “peasant Struggle Ltda”. Credit Union in Cumandá Canton, Province of Chimborazo for the period 2012-2013 . It was created in response to market needs for credit products that tha credit union delivers to partners and public sector. The proposal or the marketing is based on strategies which are technically presented, such as the creation of an advertising slong witch will be place in the consumers mind, advertising posters that will serve as a guide for what is offered by the cooperative, seminars, conferences, forums for sectors of production and marketing it also has created an incentive for saving through different attractive raffles and finally a series of advertising campaigns such as pens, shirts and a radial diffusion in which he disclosed all the benefits you have at being a member of the cooperative. The actions or improvements before mentioned can be applied in the different moths of the year for recruiting and retaining of the partners. It has made a number of alternatives that will allow the Cooperative to face the new challenges imposed by the highly competitive market. It is recommended to follow all the steps made in each strategy for increasing the number of members as it is important to push the proposals starting with advertising and communication.