Imagen global para promocionar el turismo en la parroquia rural Tabiazo provincia de Esmeraldas.

Abstract

The objective of this degree work was to design a proposal for a global image to promote tourism in Tabiazo rural parish in Emeraldas province, for its dissemination and development. It is based on field, documentary, and bibliographical research techniques, and qualitative and quantitative methods allowed for gathering the necessary information for data. The observation allowed to have a relevant approach in the place to observe a bird from which attributes, chromatics, flora. events, culture, and history were obtained; in addition to having an approach with the local people who were able to share history, experiences and experiences lived over the years. In the same way, it was possible to substantiate through tables the necessary information to reach the target audience and create the new visual identifier for the brand, through graphic design it was possible to apply knowledge for the identity manual and the graphic pieces that make up the visual image. Subsequently, marketing strategies focused on disseminating the new Tabiazo image were developed through the creation of a fan page on Facebook and Instagram that allows promoting the content and keeping the target audience connected with the published posts. In conclusion, the new image of Tabiazo will strengthen and spread it as an attractive tourist place, as well as a site for adventure activities, with exquisite cuisine that welcomes locals and strangers with the warmth of green mangroves. All historical information, background, culture, ethnic groups, and design concepts must be analyzed to complete the results and thus be able to use each of the visual elements contributing to the creation of the brand showing specific characteristics of the rural parish Tabiazo.