Diseño de la identidad visual del Cóndor Puñuna como referencia turística de la comunidad Nizag en Alausí.

Abstract

This technical project aimed at male and female tourists from ages of 25 and 35 years who visit the Cóndor Puñuna viewpoint to design a visual identity system that allows it to position as an important tourist place in Alausí. The descriptive research methodology was applied, which contributed to describing and obtaining qualities of the representative elements of the place. After that, the number of tourists surveyed was determined based on the focus group technique, and the survey was applied with eight questions. Through the statistical analysis of tables and graphs, question two was considered obtained that 100% of the tourists surveyed answered that they would like the Cóndor Puñuna to have a brand that allows them to identify the viewpoint as a tourist place, and in Question four with 80% of the tourists chose the number 1 brand proposal, with this result, the development of the visual identity was given through the design thinking methodology that consists of 5 steps. In conclusion, it was possible to design the visual identity of the Cóndor Puñuna, which will serve to identify, remember, position the place in the minds of tourists and the market. Therefore, it is recommended that the different tourist places, products, or services must have a brand that identifies and differentiates from others so they can have the trust of consumers.