Creación de una revista digital sobre la celebración del Corpus Christi del cantón Pujilí, declarado como patrimonio cultural intangible de Ecuador.

Abstract

The objective of this study was to design a digital magazine about the main characters that participate in the celebration of Corpus Christi in the Pujilí town, through the illustration technique, to publish it in different digital media so the audience knows about this tradition declared as Intangible Cultural Heritage of the Nation, through its publication on the Internet. Bibliographic and documentary research, survey, and interviews were applied as data collection techniques. The study sample comprised a focus group of twenty people from the Pujilí town of different ages and an official from the GAD of Pujilí as a special informant. From the documentary review and interview, it was possible to collect information on the history of the festivity, its characters, and its importance within it. In the same way, it is used to develop the illustrations of the characters to be used in the digital publication. A digital magazine wasdesigned with the most relevant information of the festivity, its validation a survey was carried out, from which it was possible to determine that the people who validated the magazine knew through it, the reason why the publication is developed. Festivity, what its characters are, as well as the role they have within the celebration, it was also possible to distribute this information through the publication of the magazine on the web. It recommended the creation of several advertising inputs that make the characteristics of the Corpus Christi festival better known.