Estrategia de Comunicación Mix para la ESPOCH para mejorar la imagen corporativa en los Programas Carrera período 2012-2013

Abstract

For the ESPOCH improving research and development Will allow to establish strategies on Marketing to position its services and increase the nunber of students. Programas Carrera, a big department from this institution, wants to develop with more responsibility in a work and values culture. Mix Comunication helps the corporate identity of Programas Carrera. Right now, the department suffers from a weak corporate identity. The main objective is to determine the primary information of current students from defferent support centers and potential students. The methods are Analytic-synthetic the research proposed as the Mix Marketing, alternative publicity and proposed administrative staff training. Comunication mix strategies in Programas Carrera outstand the importance to the quality on services concept regarding to the increasing competitivity in the market as a response to the demand of potential and current students. Programas Carrera´s authorities should implement and achieve timely and be used the Mix Comunication Strategy to increase the student´s number and activities and get to the public fast, simple, and properly.