Patrones gráficos compositivos inspirados en elementos culturales de las artesanías populares del cantón Guano - Chimborazo.

Abstract

The objective of this investigation was to create compositional graphic patterns inspired by the main crafts of the Guano - Chimborazo canton, identifying and determining the concepts within each craft made by hand guaneñas, the same ones were analyzed for the elaboration of organic and inorganic vectoriales designs. In addition, the Bruce Archer methodology was implemented allowing the analysis and selection of elements capable of giving an aesthetic satisfaction within the means and available resources, through its analysis phases, creation and execution that compose it, having as a final result 3 graphic proposals of modules made up of the cultural elements found in various handicrafts of the main products of Guano, obtained after the analysisof observation files and evaluated through surveys applied to our target diana group made up of young people between 18 and 30 years old; Subsequently, the application was made to tangible object products such as cell phones, tablets, computers, computer covers and non- tangible ones such as wallpapers within the same technological devices, visualized through mockups as an alternative of digital vision, with the intention of being commercialized to generate economic income, seeking to spread the importance of the cultural identity of the guaneña crafts through attractive products for the current generations of the country, in order to generate a social value towards the culture and tradition still in force within the Guano cantonand self-love towards those products that come from Ecuadorian hands that seek to impart theirknowledge so that these traditions are not lost with the passing of time.