Realidad aumentada con fines inmobiliarios para la empresa Mela bajo enfoque centrado en el cliente.

Abstract

The objective of this project was to develop an augmented reality presentation with real estate purposes under a customer-centered approach for the company "MELA", which allows them to have a different experience when buying the property. A research was carried out through surveys, which allowed to make a qualitative study to analyze relevant data about real estate. The research was based on generating educational applications using augmented reality. This methodology is composed of 5 phases, and then a real estate design was chosen for its modeling process. For creation, the Rhinoceros 3D software was employed because it is compatible with the augmented reality application named Augin, which allowed exporting the 3D modeling for its respective transformation and its marker formation. So, it can be viewed in this application and be able to interact with it. A test was completed and presented to the company’s owners in order to measure its level of acceptability, resulting in their satisfaction. It is concluded that the use of the Augin application has obtained optimal results for presentation and visualization in projects of virtual/augmented reality mobile phones. It is recommended for this kind of project, to apply the methodology that best suits your needs and investigate software more intuitive and easy to performance.