Creación de una propuesta conceptual gráfica para portales web corporativos para empresas de industria 4.0.

Abstract

This aimed research for this curricular integration work was to create a graphical conceptual proposal for corporate web portals, to improve user interactivity with the company in Industry 4.0. The importance of this topic is supported by the little knowledge of the companies about the user experience (UX ), the user interface (UI ), and the constant innovation that is required in a corporate web portal, because a company that complies with all the aforementioned characteristics stands out from the competition, in addition to capturing the attention and loyalty of the user; Taking as an alternative the web portal from the Faculty of Business Administration belonging to the "Escuela Superior Politécnica de Chimborazo", which was chosen through a technical research, using as reference the Methodology of Tim Brown (Design Thinking); graphic software such as Adobe Illustrator and Adobe XD were used for the creation of the graphic conceptual proposal. Subsequently a great acceptance was obtained by teachers and students of the faculty; and in this way to achieve that the companies of the Industry 4.0 take into account the innovation that should be given to corporate web portals. In conclusion, companies that are permanently innovating in their portals, generate a better business positioning, for this reason it is recommended that companies focus mainly on the user experience, rather than just having a web portal with a good visual design.