Merchandising para una tienda galería cultural de la provincia de Chimborazo.

Abstract

The main aim of this technical research was to model a 3D virtual gallery store for the promotion of the most representative cultural demonstrations from Chimborazo through the use of merchandising. The COVID-19 pandemic that began in the first three months of the year 2020 implied a before and after in the physical and presential attendance to certain public places, the number of visitors in different museums and galleries in Ecuador has decreased year after year, being affected even more with the current situation. The research was directed to a group of people between 24 and 44 years old with skills in the use and interpretation of technologies, in addition to belonging to the group with adequate or full employment. This research was reinforced with the application of an interview to a person between 23 and 60 years old from the cantons of Chimborazo province, who has lived the different cultural demonstrations allowing to obtain the necessary information, whose interpretation and analysis allowed the development of a threedimensional product through 3D modeling software. In addition, with this information, the design proposal stage, previous phase, the spaces and a brand that represents the gallery was carried out. Therefore, the merchandising proposal from the cultural gallery store of local demonstrations can be exhibited with the purpose of keeping the culture alive and selling each sample. It is recommended within the virtual walkthrough to use visible tools for user interaction and experience with each cultural proposal.