Conceptualización de la fotografía que utiliza el GAD del cantón Riobamba para promocionar y conservar su patrimonio cultural como herencia gráfica para futuras generaciones.

Abstract

The following investigation's objective was to analyze, study the informative utility that is provided with the conceptualization of photographs, to promote and preserve cultural heritage as a graphic heritage for future generations of the Gobierno Autónomo Descentralizado de Riobamba. The methodology was the qualitative and historical study with recording techniques, interviews and surveys and all of that fundamental for the study, with the use of heritage and cultural photographs, it sought that the population knows its culture and heritage; based on the good use of conceptual photography, rescuing the past and its historical wonders. The research reveals how citizens are unaware of the importance of conceptual photography, at the same time a new hypothesis is created as the GAD, it must present its heritage and cultural events, so it was attractive to citizens and thus prevent heritage culturally, it is lost in the time thus achieving its conservation, to be transmitted to future generations. It is concluded that the GAD should emphasize and give prominence in all events to cultural heritage, to know what young people are learning, how useful is the information it is providing since it will be the future transmitters of said knowledge; At the same time, it is recommended that with technology and its new advances it enter the fine line of confusing the cultural heritage with foreigners and these, in turn, adopt it as if it was its own, for this reason, the commitment of the GAD and the inhabitants is essential to rescue the cultural heritage, not allow such a great legacy to disappear and ensure that the future heirs manage to preserve the great past.