Aplicación práctica de Marketing Ecológico a través de una campaña de concienciación escolar, sobre reforestación del cantón Morona, del Ministerio del Ambiente de Morona Santiago para el período 2011-2012

Abstract

The following Project is about a practical application of Ecological Marketing through school awareness campaings on reforestation in the Morona at the Morona Santiago Ministry of Environment. From the setting of the problem, we can stress the importance of the environmental topic at the Ecuadorian Amazon Region. We can notice the high percentages of deforestation caused by indiscrimate tree cutting down, and also the causes, consequences and solution for the damage that this causes by generating serious weather changes. From the study of the market, it was determined that exist a high percentage of school and teacher population with a high level of ignorance about this topic; that´s why, it is necessary the creation of a reforestation campaign whose name is My Friend, “The Tree”. The results obtained from the studies were used for the setting of modern strategies such as the creation and representation of an audiovisual for training by latting them know the deforestation problem and giving solutions for these shortcomings. For instance, recycling, attractive, with promotional and creative products and through sketch for better student learning and understanding. It is ended with reforestation practice at the Educational Centers by raising consciousness and emphasizing the importance of the activity. That´s why that it is recomendable the creation of this Practical Application throughout the country educational centers.