Sistema de packaging lúdico para una alimentación sana, destinado a niños en segunda infancia.

Abstract

The objective of this project was to promote healthy eating in middle childhood children, ranging from 6 to 12 years of age, through playful packaging system development to breed positive contributions to eating habits from an carly age. The methodology was of a qualitative approach. with a descriptive and bibliographical-documentary tope of research. three professionals in Human Nutrition and Dietetics were included and interviewed to have a clear idea about foods that should be included in the child's diet, and documentation sheets were devcloped based on supported bibliographies, to know the properties of food and factors that cause malnutrition. to complete the information twelve products for children that are currently on the market were selected, analyzing the most used graphic elements in children's packaging design. The results determined that a healthy meal for a child in second childhood should contain protein, vegetables, fruit, dairy. and carbohydrates. For this reason. three products were selected to form part of the food kit oatmeal empanadas with a vegetable and chicken filling, natural yogurt with chopped fruit, and a cereal bar with honey. Likewise, it was determined that children's audiences prefer products with brightly colored packaging, creative typography, and original characters. Once the food kit was defined, the playful packaging system design was carried out. which has the brand design. product packaging, and secondary packaging, which contains a didactic game inside. Finally, it was recommended to know. educate and encourage the consumption of healthy foods in children since, at this stage, the human being begins to generate eating habits that will probably last a lifetime.