El diseño gráfico y el modelo e-comerce utilizado en redes sociales caso de estudio en Riobamba.

Abstract

The research objective was to analyze the graphic design and the E-commerce model applied in the graphic pieces disseminated by the companies "Baltimore Food and Drinks" and "Humo Smokehouse" on the social network Facebook from March 2020 - February 2021. The methodology was qualitative-quantitative, where users' interaction and the posts published by the companies were analyzed; the information used for hypothesis validation; the documentary method helped in the study of the problem and collected information that contributed to the analysis of the elements of literacy, E-commerce models and interaction, the inductive method allowed that, from the observation, the premise arises that in the social network, Facebook the companies posted graphic pieces to promote your products or services in times of pandemic. Resulting in 24 analysis matrices where the visual literacy elements, user interaction, and the E-commerce model used by companies are considered; it observed the users' interaction changes according to the use of the visual literacy elements and the E-commerce model that were used; therefore, it is concluded that the use of visual literacy elements and the E-commerce model does affect user interaction. It is recommended to apply the graphic design elements in all visual arts properly to fulfill their communication function and generate more interaction with users.