Estrategia de branding corporativo para el estudio gráfico Think Creative.

Abstract

The project objective was to design the branding strategy for Think Creative graphic studio, which needed to increase its visibility in the digital market. First, to analyze and evaluate the visual state of the company, and later define the strategies and procedures to be carried out to meet the needs of the graphic studio. The problems determined in the studio were the lack of a corporate identity, a poor brand, and the absence of communication strategies with the consumer. Thanks to the information collected through surveys and interviews the processes to meet the objectives of the project were determined. A new brand design made for the graphic studio, with its corresponding manual, a brand from which was received also feedback on its acceptance among the target audience likewise, the different digital communication strategies were defined based mainly on the use of BTL media such as the different social network platforms, and the use of web pages, it was defined also as a corporate slogan, and the design of e-mail marketing, digital tools that aim to approach and spread between the consumer and the company, thus fulfilling the stated objective. The graphic studio is recommended to create a communication department that is aware of changes in the digital market over time. New platforms, trends, and tools may arise allowing this department to optimize the strategies established in this project and implement new one.s, and contribute to business growth, which looking forward to directing the company to position itself significantly in the market.