Creación de filtros de realidad aumentada inspirados en la vestimenta de la cultura Cacha.

Abstract

This project exposes new ways hy which it is possible to share the cultural elements of the Cacha parish, using the available technological means. Creating augmented reality filters for Instagram and Facebook was carried out based on the clothing of the Puruhá - Cachas to broadcast the Chimborazo culture. Information methods and techniques collected used from them the characteristic elements that make up the Cacha parish were extracted, and the analysis and adaptation of the infornation obtained to the study subject of the project were carried out, within the development of Bruno Munari's methodology used to solve design problems. As a result, new interactive graphic pieces were obtained that can be distributed globally using social networks. reaching a great number of people who are unaware of the Cacha parish and its culture, the new graphic pieces do not lose their own identity that makes them up. but better adapted to this globalized and modern world.