Animación 2D de infografías acerca de las representaciones culturales populares de la provincia de Chimborazo.

Abstract

Making known people's manifestations allows for valuing each one of the existing cultures. This is the reason the current curricular integration project aims to create animated infographics with motion graphics style to be able to spread the narrative manifestations of Riobamba and Pallatanga towns that over time have lost their state of conservation, due to poor dissemination of cultural information. Therefore, in the research process, descriptive and qualitative research was used as a basis, which allowed a satisfactory data collection, together with the determination of characteristics that facilitated the analysis of features that stand out in each narrative manifestation. A historical method was used considering a chronological knowledge of the facts and their evolution, in addition, the design method was linked to the techniques and instruments used, taking into account a documentation sheet where information was collected from sources valid secondary variables that were later examined in the analysis sheet, determining similarities and essential characteristics to narrate a correct story, resulting in the creation of animated infographics, together with the development of a color script that allowed giving symbolism and emotions based on on the kind of story each one maintains. A conclusion is that there is a great variety of narrative cultural manifestations in the province of Chimborazo that lack correct dissemination and innovative graphic material, for which it is recommended for future research to use the taxonomic approach of the popular cultural manifestations of the Karay group. Creative Laboratory, with the aim that research and graphic contributions are adequate to rescue people's cultural memory maintain its validity and generate interest in young people.