Creación de un video ilustrado sobre las leyendas del cantón Ambato proyectado al turismo.

Abstract

The main objective of the current work is to create an illustrated video about the traditional legends of Ambato city. The methodology applied involved qualitative approach, where the ‘focus group’ was guided by six specialists in general culture. Furthermore, the Bruce Archer methodology was applied in its analytical, creative and execution phase. The main results showed that legends historic documentation exists, but it is not enough, and have not been exposed through any communicative resource that allow forging the cultural identity from these narratives. Contributing this way tourism as part of Ambato’s cultural intangible heritage. Concluding that this kind of narrative has almost been lost in the people’s memory. It arose the need to project an illustrated video applying the Graphic Design knowledge. It began from choosing the most representative legend according to the investigation, “El Farol fantasma” was selected for being the most symbolic local legend and because it has all the elements that characterize a tale. Continue with the illustration style, character creation, script (technical and literary ) and storyboard until the end of the video development process. Based on this, it is recommended to the University supporting the initiatives built-up by Design graduates, through projecting these works in their virtual platforms, and to the National Culture and Heritage Minister in coordination with the Ambato government authorities to emphasize the legends within the conservation of the country cultural heritage, because these are an important part of the Ecuador alive culture.