Creación de la microempresa “Cervecería Paica S.A.S” para la producción y distribución de cerveza artesanal

Abstract

An entrepreneurship project was carried out by setting up a microenterprise for the production and distribution of craft beer, for which the brainstorming technique was used as an intuitive method for the determination of the business idea. For the analysis of the current situation, the PESTEL analysis was used as a basic tool for the study of the political, economic, social, technological and legal factors that may affect the constitution of the project. In addition, the SWOT analysis was used with an external (threats and opportunities) and internal (weaknesses and strengths) analysis of the factors that favor or hinder the achievement of the established objectives. The inhabitants of the province of Chimborazo were established as the object of study, then a mixed research approach (qualitative-quantitative) was used. The qualitative research allowed us to explore to determine the fundamental characteristics of the clients and the quantitative research allowed us to obtain information from the market axis through a survey. In addition, a financial study was conducted to determine NPV and IRR. Within the production system, the main physical and chemical processes carried out for the production of craft beer were explained in flow charts. Finally, a production of 250 liters was carried out for the physical-chemical and microbiological analyses established in the Ecuadorian Technical Standard (NTE INEN 2262), determining that the product is fit for human consumption. We conclude with the creation of the microenterprise "Cerveceria Paica S.A.S." for the production and distribution of craft beer made with high quality artisanal raw material, the production plant is located in the Guano canton Chimborazo province.