Sistema de gestión para la empresa "Sumak Churay" provincia del Pichincha (matriz).

Abstract

The present research work entitled "Management System for The Company SUMAK CHURAY Province Of Pichincha" had as its primary objective to achieve brand recognition through the use of loyalty strategies, as well as the use of digital and traditional channels. It was initially required to collect information to accomplish those above, which was achieved through applying methodologies such as direct observation in the company and tools such as surveys used to SUMAK CHURAY's collaborators and customers. Subsequently, an analysis of the results showed that 85% of the employees indicated that the company's functions and activities would be carried out efficiently by applying a management system. In addition, in the survey used to the brand's customers, there was an open question in which the majority mentioned that the brand should have a variety of garments for men and that, in turn, the brand does not have the necessary information to trust it as its business philosophy. Subsequently, a SWOT matrix was prepared, and the variables were cross-referenced to obtain the relevant strategies. Finally, different techniques were applied to improve the image of the Institution through customer loyalty and the general public, the creation of the corporate philosophy, functions manual, advertising in digital and traditional media, and incentives to customers of the brand as they are essential factors in the positioning. It is recommended to implement and monitor this work to achieve the desired results in the entity