Proyecto de factibilidad para la expansión del local de comidas Monky en el sector universitario de la ciudad de Guaranda

Abstract

Currently, the growth of SMEs is affected because multiple factors as competition, difficulty in obtaining financing, and the fall of financial ratios such as liquidity, solvency, and profitability increased; that caused the pandemic by COVID-19. Faced with this problem, the objective of this research work was to carry out a feasibility project to open a branch of the food store Monky de Quito in the university sector of Guaranda City to increase its income. Data collection was carried out using deductive and inductive methods. The techniques applied were the survey through which the information was collected to understand the market tendencies; the observation allowed for analyzing the market behavior. The bibliographic analysis founded and supported the research technically. The development of technical, legal, organizational, environmental, and financial market study was carried out in this research. The results obtained about the project indicate that there is a high percentage of feasibility and profitability. In conclusion, based on the market study was possible to determine market trends and preferences served to determine the financial ratios and indicate that the project implementation is feasible and profitable for future investment