Proyecto de inversión para la empresa “Polleras Vip” en Alausí

Abstract

The objective of this study was to develop an investment project to improve the profitability of the textile company "Polleras VIP" in Alausí; conduct a market study, design an administrative study, carry out a technical study and formulate a financial study. A methodology was used with a quantitative and qualitative approach to obtain information on demand, price supply, promotion strategies, and perception of the indigenous population of Alausí about the product. Both the inductive and deductive methods were used for the elaboration and application of the research instruments such as a survey with closed questions and a Likert scale, and an interview with the owner of the company to understand his vision and investment needs. Direct observation of businesses that offer the product was carried out. The research was descriptive due to the use of Excel for data analysis of the surveys and non-experimental because the variables were not manipulated, a cross-sectional design at a unique time and place where the information was obtained. The projected cash flows of the company "Polleras VIP" indicate that in 2024 a negative cash flow is expected due to the investments made, however, an improvement in cash management is expected with a positive cash flow. According to the Net Present Value, it is expected that the investment in the company will generate a present value of $14,429 and a return on investment of 25.62% on the cost of the investment. In conclusion, the financial indicators show positive results, a positive NPV and IRR, demonstrate the feasibility and profitability of the project. It is recommended that the company implement the present project, invest in machinery and focus on improving and highlighting the quality of its skirts