Diseño organizacional para la microempresa abastos y verduras Tia Elena

Abstract

The purpose of this research work was to propose an effective organizational design for a store to improve operational efficiency and customer excellence. A case study was conducted in a retail store to evaluate its previous design and determine areas for improvement. Data collection techniques such as participant observation and interviews were used to obtain detailed information about organizational structure, processes and practices. Based on the results and best practices identified, an updated organizational design was proposed, including changes in structure, work distribution, policies and internal communication. It was concluded that effective organizational design was crucial to optimize operational efficiency and customer experience in a store. Implementing the recommendations could improve performance and compete more effectively in the retail market. In addition, it is recommended that a solid organizational structure and administrative manuals be established to contribute to the continued success and growth of the grocery store. Maintaining a holistic view of the business and working collaboratively were key to achieving the established objectives