Plan de negocio para la microempresa de producción de miel de abeja en el cantón Logroño, provincia de Morona Santiago

Abstract

This Curricular Integration Work was focused on the Microenterprise Producer of Bee Honey, located in Logroño canton, province of Morona Santiago, dedicated to producing and selling 100% pure bee honey of high quality. The objective of the research was to design a business plan to improve the administrative management of the bee honey microenterprise in the canton of Logroño-Morona Santiago for the period 2023-2025, for which the deductive method was used and the techniques: interview, survey, and observation, working with the micro-entrepreneur and a previously segmented sample of external customers. After the analysis and interpretation of the results obtained, the importance of improving administrative management was identified, which allowed the establishment of the business philosophy, analysis of the current situation based on management tools, such as the SWOT matrix, to propose strategies, objectives and action plans that favor the success of the company. Finally, a direct relationship between both study variables was identified, concluding that administrative management strengthens the economic situation of the microenterprise