Plan de fortalecimiento de la feria de nacionalidades Kichwa de Orellana del cantón Francisco de Orellana, provincia de Orellana.

Abstract

This research about a design of a Strengthening Plan had as objective to carry out a strategic diagnosis and strengthen the organizational, social and economic management of a Kichwa Agroproductive and Artisanal Association called "Huaysa Pamba", in the operation of the Feria de Nacionalidades Indígenas Kichwas (Fair of Indigenous Kichwa Nationalities) in Francisco de Orellana canton, to know it as a unique proposal in the country on indigenous community marketing, which has especially favored indigenous women. The methodology used was based on surveys to the association's members. These surveys were processed, analyzed and systematized, using descriptive statistical methods, as well as tables and graphs. These techniques made it possible to obtain the strategic diagnosis or SWOT analysis of the association, to know the internal and external environment in which it is located and developed. With the information generated by the strategic diagnosis, a plan for strengthening the Feria de Nacionalidades has been designed. It is a plan that allows the construction of a future and strengthens the organizational development of the association, but also aims at the financial and economic capitalization of the organization, the development of new capabilities and skills in the partners of the association to achieve the respective desired strategic alliances, teamwork and cooperation among the partners of the association, therefore, the execution of this research is recommended.