Marketing digital para la reactivación económica del cantón Colta.

Abstract

The present investigation was developed based on the theme “Digital Marketing for the economic reactivation of the Colta canton”, due to the fact that there are several deficiencies that do not allow for increasing income, one of the main causes, there is no presence in social networks taking this into account. The objective was to develop a digital marketing plan highlighting digital marketing and its benefits at the time of execution. The applied methodology had a qualitative, quantitative approach, the level of investigation was correlational, the non-experimental design and according to the intervention in the cross-sectional field work, the type of study is documentary and field, for the calculation of the sample it was applied non-probabilistic sampling, the selected methods were inductive, deductive, analytical and synthetic for data collection, instruments such as: observation, survey and interview were applied. For the market study, the economically active population of the city of Riobamba was selected and the Rho Sperman statistic was used to test the hypothesis. The proposal was developed by analyzing the data collected from both internal and external factors. It is concluded that digital marketing helps to increase positioning on different digital platforms.