Análisis de los niveles de cumplimiento de la responsabilidad social de las empresas en la ciudad de Guano

Abstract

This study aimed to assess the Corporate Social Responsibility (CSR) compliance levels in Guano City by employing indicators to propose an analytical model for Small and Medium-sized Enterprises (SMEs). Nowadays, Guano Canton faces several problems, including issues related to improper land use, critical waste management, and a need for more public awareness regarding environmental education. This research followed a mixed-method approach with a descriptive, documentary, and exploratory focus. Surveys were conducted with representatives of companies in Canton to gather information concerning CSR practices and the management of employees and clients. Similarly, surveys addressed to Canton's residents were necessary to gather data on the management of CSR in companies and its impact on society. Interviews with representatives of regulatory bodies and knowledgeable educators in the field were also necessary. The findings determined that 11% of the companies surveyed did not undertake any CSR initiatives to optimize resources and lacked recycling methods, reflecting a deficiency in environmental awareness and motivation within Canton. Therefore, it is recommended to implement the proposed actions to foster a positive impact based on ethical principles and compliance with regulations, benefiting both the environment and stakeholders such as employees and clients. Furthermore, a well-structured plan should be developed, outlining coordinated actions led by individuals to transform the social and environmental reality, striving to achieve positive changes within the community and its surrounding natural environment