Análisis del riesgo de mercado a las inversiones realizadas por las pequeñas y medianas empresas del sector manufacturero, cantón Riobamba, período 2017-2019.

Abstract

This research was based on determining the market risks in the investments made by SMEs in the manufacturing sector of Riobamba, in order to know the factors that impede the development of the economy of these companies and at the same time to structure some strategies that can contribute to the development of the canton. The methodology applied for this project was based on observation of the sector and surveys of company managers in order to obtain accurate information on the current situation of these companies. Through the data collection techniques, the following results were obtained: 77% of the small and medium-sized companies state that their businesses are profitable, 84% of the companies surveyed state that they use financial entities to obtain credit, most of which are savings and credit cooperatives due to the requirements they require in relation to banks or other financial institutions. For this reason it is concluded that the proposal was established in the diagnosis of current conditions of manufacturing SMEs and their environment, as well as the analysis of some indicators such as business confidence index and financial indicators that give us the necessary guidelines to propose social, technological and financial strategies, therefore, it is recommended to consider this research for decision making in order to strengthen the local and national economy.