Análisis de la aplicación de inversión y ahorro mediante Criptomoneda para diversificar la cartera de activos de la empresa Solma, Quito para el segundo semestre de 2021.

Abstract

This research aims to assess the conditions, advantages, and disadvantages of using cryptocurrencies today and demonstrate the need to diversify investment and savings methods. The study is of a quasiexperimental type which was carried out in a population oriented to all people capable of making investments from which a survey was applied to a sample of 100 people, where it was identified that in 87% of cases, people have knowledge of cryptocurrencies and their applications, and that 42% of the people surveyed are interested in cryptocurrencies for the security of transactions. In addition, a specific strategy is proposed for Solma to diversify its asset portfolio through cryptocurrencies. Different investment and savings options will be explored, including creating a cryptocurrency portfolio and identifying investment opportunities in the market. It concludes that cryptocurrencies offer an alternative to traditional financial systems that can be more secure, efficient, and transparent. As people become more familiar with and accept the use of cryptocurrencies, they can become a key tool for financial inclusion and democratization of access to financial services. It is recommended that the population is properly informed about the use and risks of cryptocurrencies before investing or saving in them.