“Estudio económico del mercado formal en la zona centro de Riobamba, año 2022.”

Abstract

Social, political, and environmental events have caused the stagnation and slow development of formal commerce causing its abandonment, discovering the increase in informal activities harming the development of legal productive activities, therefore the main objective was the preparation of a study through which it seeks to determine the advantages, disadvantages, problems, and factors that lead to the little development of formal commerce in the downtown area of Riobamba under contexts such as the pandemic, structural and social problems. For the analysis process, a survey was applied to the sample of the population of the markets made up of 307 people, as well as an interview with some administrators of the different markets, for which the interpretation and discussion of results were prepared in based on several criteria. Next, a situational analysis was carried out considering the economically active population and the main productive activities, as well as a strategic matrix through the SWOT analysis. With the results obtained, it was extended that even though commerce is the second activity with the highest demand, since it is not regulated it does not generate a considerable contribution, this being more evident in the pandemic period where a stagnation occurred that prevented further evolution, this is why an action plan was made to strengthen and develop formal trade, which through strategies, indicators, scope, and goals help improve the conditions of traders. It is concluded that formal commerce has contributed to the economic reactivation due to the variety of products and the lifting of restrictions due to various social and natural factors, its income allows the supply of families, payment of basic services and jobs.