Factibilidad para la creación de un centro de acopio de frejol en el cantón Pallatanga, provincia de Chimborazo para el periodo 2021-2025

Abstract

The feasibility project for the creation of a bean collection center in the canton of Pallatanga, province of Chimborazo, for the period 2021-2025, was developed to determine the feasibility of creating the collection center to improve the quality of life of the producers of Red Beans of the Valley (Toa). For the development of the research, methods, techniques, and instruments were applied, such as a survey of suppliers and customers, where it was identified that in the commercialization, there is price competitiveness among producers, this is due to the lack of organization and pricing, lack of support to the productive sector. The administrative and legal study was developed according to the law of companies, as well as marketing strategies and an adequate corporate philosophy with technical processes, and the financial research determined the feasibility of the project resulting in an NPV of $678,504.25 and an IRR of 7.07%. With the market study, it was possible to decide on the supply and demand of the collection center to be subsequently projected to verify the existence of unsatisfied demand; in the same way, market strategies, marketing channels, promotions, and advertising of the product were proposed to open new markets. It is recommended that the authorities promote the implementation of the collection center in the canton, as it is a project that encourages the use of organic raw material, in addition to generating more significant sources of income for the agricultural sector, providing new sources of employment, giving way to a better form of production, management, and marketing of the product with a view to continuous improvement that will show the growth of the company and improve the living conditions of the producers.