Análisis de la demanda insatisfecha por sector geográfico y su efecto en la economía local en la ciudad de Macas, provincia de Morona Santiago en el periodo 2022

Abstract

Over the years, the city of Macas has been characterized as enterprising. The products and services offered by the commercial premises located in the different areas equidistant from the centre of the city of Macas need to meet the needs of the inhabitants of those sectors, causing an unsatisfied demand. The supply of commercial premises is mostly not directed to a technical study or market analysis, but on many occasions to autonomous decisions of the owner, leaving the needs of the population unattended, therefore the purpose of this research work aims to analyze the unsatisfied demand and its effect on the local economy to avoid the centralization of commercial premises divided by geographical sector to the city of Macas, province of Morona Santiago in the period 2022. The methodology applied in the research development has qualitative and quantitative approaches, which allowed us to obtain the necessary information on the study variables; for calculating the population, the EAP (Economically Active Population) of Macas was considered. Through this methodology it was possible to analyze and interpret the results of the questions that had a high impact on the study variables. The surveys applied to the inhabitants reflect that there is 51% of unsatisfied demand in Macas. To represent the existence of unsatisfied demand, the needs of businesses in products and services, as well as the results obtained from the surveys on whether it would be economically profitable for a business to take the initiative to meet the needs of the inhabitants in the sector in which they live, to solve the problem, a 3D prototype is proposed