Plan estratégico para la Cooperativa de Ahorro y Crédito Joyocoto Ltda, cantón Guaranda, provincia Bolívar, para el período 2022-2024

Abstract

The objective of the research was to design the Strategic Plan of the Cooperativa de Ahorro y Crédito Joyocoto Ltda., according to the needs and requirements that hinder the achievement of the proposed goals. The research was developed through the use of techniques, methods and research instruments as well as data provided by the manager, surveys were applied to all the collaborators to analyze the current situation of the cooperative, besides having made an analysis of first source data, it was determined the need for the implementation of the Strategic Plan, so we proceeded to update it, We began with the diagnosis and creation of the matrix of internal factors, matrix of external factors, in order to create the six vulnerability analysis matrices with the purpose of creating a useful and easy to understand tool, proposing measurable strategic objectives in a certain period of time and the correct use of resources. As a result obtained from the research it was concluded that COAC Joyocoto Ltda., obtains several deficiencies at the administrative level by not promoting improvement with greater impetus, among others in this way it was not fulfilled with efficiency and effectiveness its functions in the same way the poor coordination of activities and poor management of resources due to lack of administrative and control tools hinders the development. The proposal is based on updating the Strategic Plan through measurable objectives that are easy to achieve. Therefore, it is recommended to consider the proposal of the Strategic Plan and the implementation of the action plan in compliance with the objectives, improving decision making, as this will allow the improvement of management and the strengthening of COAC Joyocoto Ltda.