Evaluación del potencial agroturístico en la finca experimental La Belleza ESPOCH sede Orellana.

Abstract

The experimental farm La Belleza ESPOCH Sede Orellana does not have an evaluation of the agro-tourism potential causing the absence of records such as inventory sheets of all possible attractions, therefore, the following research work aimed to evaluate an agro-tourism product through qualitative and quantitative research in the experimental farm La Belleza ESPOCH Sede Orellana, in the year 2023. For the identification of the evaluation of the agro-tourism potential in the experimental farm in the feasibility analysis, surveys were applied with questions aimed at the research topic, in person, important data were collected, whose participants were people between 18 and 50 years of age in the city of Francisco de Orellana. On the other hand, the methods involved in this research project were descriptive and explorative. In the same way, the scientific contribution, which constituted the research activity, allowed for the solution of research problems. In the inventory process, the field processes were analyzed, choosing the most important and representative attractions of the farm, as well as the realization of the MIX marketing, research, and the creation of an informative web page about the experimental farm. As results we had the inventory cards of the most important attractions of the farm, which will help to locate in detail the different attractions that are in the respective place. In this context it is concluded that the experimental farm La Belleza ESPOCH Sede Orellana does not have an evaluation of the agro-tourism potential, which prevents to recognize the different attractions it has, so it is proposed the evaluation of the agro-tourism potential that has strategies according to the needs of the farm that will contribute to the development of the same.