Implementación de estándares mínimos de calidad para el reconocimiento como hueca patrimonial de los establecimientos de alimentación del polígono Guano Pueblo Mágico.

Abstract

This research aimed to implement the quality standards for the recognition of food establishments in Guano, Magic Town area as a heritage site, in order to grant a quality certification to increase the number of visitors to this destination, revaluing its customs and heritage. This was developed in three stages: the first was carried out in two food establishments "Rica Fritada" fast food and in “La Delicia" bakery and ice cream through a diagnosis of the current situation of each establishment by collecting primary and secondary information, then the SWOT analysis was carried out. The second stage was developed through a previous evaluation using the methodology of “quality level” tourism standard for heritage sites, evaluating 93 indicators and verifying the level of compliance of each indicator, getting in 56% compliance rate for the “Rica Fritada” establishment and a 62% compliance rate for “La Delicia”. In the third stage, an improvement action plan was implemented and evaluated ex-post, resulting in 88% for the "Rica Fritada" establishment and 90% for “La Delicia”, demonstrating that the process is viable according to the standard for obtaining quality recognition, results indicate that these establishments are eligible for the "Quality level” for heritage "huecas" that meet the parameters of gastronomic quality, sustainability, tourism quality, and biosafety. To sum up, good practices are implemented in the two establishments, and the level of compliance is achieved, indicating that the two places are eligible to receive the "Quality level. It is recommended that the two establishments apply to the quality program in order to get a quality certification.