Estudio de factibilidad para la comercialización de pollitos bb de gallinas criollas manejadas en un sistema semi intensivo en la parroquia San Isidro cantón Morona.

Abstract

The aim of this technical study was to determine the feasibility of marketing BB chicks from Creole hens managed in a semi-intensive system in the parish of San Isidro Morona canton, using the deductive and inductive method, which leads us from the general to the particular information, using a qualitative and quantitative approach and a descriptive type of research. We proceeded to carry out surveys directed to consumers and another to traders of Creole BB chicks existing in the canton through a questionnaire of open and closed questions to continue with the tabulation of data. By means of calculations with data from the population, the sample to be surveyed was 384 households. As a result, 93% of the population has as a productive unit the raising of these birds and 60% buy their breeding stock for their production. The initial investment of the project is $ 33,507.69 being the working capital $ 17,017.29. The value of the internal rate of return is 19% and the net present value is 5,207.65 with a cost benefit for every dollar invested 0.23 cents. It is concluded that the project is viable from the financial point of view, given the results achieved our study shows that the production and marketing of BB chicks generates profit which indicates that our investment reaches financial sustainability. It is suggested to investigate and implement a more technical management system that adapts to the environmental conditions of the Amazonian sector and thus improve the productivity of broiler chicks.