Diseño técnico de un producto turístico de canyoning para el recinto Naranjapata cantón Cumandá, provincia de Chimborazo.

Abstract

This research work aimed to carry out the technical design of a canyoning tourism product for the Naranjapata, Cumandá canton, Chimborazo province. The study is based on 3 specific objectives: to elaborate a market study to practice canyoning, to design the canyoning experience, and to establish the costs of implementing the tourist experience. In order to achieve the objectives, the following methodology was followed: the tourism offer of the Cumandá canton was analyzed, as well as the potential demand of the economically active population from Guayaquil city. A methodological proposal was designed according to different physical parameters to determine whether or not the waterfalls are feasible for tourist use through the level of routes. A tourist experience was designed based on the tourist profile obtained from the market study. Finally, to obtain the implementation budgets, a series of proformas and field research were carried out to determine the most competitive prices in the market for materials and equipment necessary for the implementation of the routes. In this way, it was possible to know the profile of the tourists who would visit the Cumandá canton and its areas. It was determined that there are three waterfalls in the virgin canyon for canyoning, two of medium difficulty level and one easy. Likewise, the tourist experience was technically designed where aspects such as the name, theme, itinerary, roles, activities, and budget. Finally, the budget for the implementation of the tourism product would be $ 13,184.62. To sum up, there are three waterfalls in the Naranjapata area for the design of tourism product that is feasible for the canyoning activity. It is recommended to get the budget through alliances with the Cumandá government.