Diseño de un plan financiero para la empresa CLP Proyectos C&C, de la provincia de Tungurahua, cantón Ambato, período 2019

Abstract

The company CLP Projects C&C lacks a financial plan, which results in poor resource management and decreased income. Therefore, this thesis aimed to develop a financial plan for CLP Proyecto C&C, a company located in the Tungurahua province, Ambato canton, during the 2019 period. The purpose was to create financial strategies and projections to improve business performance. The applied research methodology encompassed both quantitative and qualitative approaches. A survey was conducted among the staff, and an interview was carried out with the general manager of the company. The results revealed deficiencies in the company's administrative management, a lack of training and evaluation plans for employees, an inadequate customer service process that hinders customer satisfaction, the absence of a well-organized file of internal processes within the company, and the absence of financial projections for the activities carried out, requiring a financial plan implementation. In conclusion, a diagnosis was developed, which determined that the absence of training and evaluation plans negatively impacts the development of the construction company's activities. Consequently, the main strategies aim to overcome these weaknesses, and actions were formulated to improve the poor results in operational activities. The application of business strategies and the evaluation of projects to determine their performance at all times are essential. Efforts are made to establish control measures for the proper use of resources.