Plan de negocios para conocer la viabilidad y rentabilidad en la reactivación de la empresa Goldenconst. Cia. Ltda de Riobamba, provincia de Chimborazo

Abstract

The objective of this Degree Work was to design a business plan to know the viability and profitability in the reactivation of the company GOLDENCONST CIA. LTDA., Riobamba canton, Chimborazo province, for which a mixed approach research methodology was used and the application of tools that allowed the collection of information from an internal and external environment of the company, in order to propose two competitive strategies generic before the competition and the design of a business model using the tool called "Canvas Business Model", the same one that was in charge of covering all the basic aspects of the business, identifying who makes up each of its edges such as: the segment of clients, the distribution channels and their coverage, the client-company relationship, the key partners, the existence of key resources, the activities to be implemented, the implicit cost structure, the main source of income and finally the value proposition what is intended to be offered; once each of the components was identified, implementation guidelines were proposed together with their respective implications; To complement the investigative work, marketing strategies, feasibility indicators and sensitivity analysis were proposed, it is concluded that the economic evaluation with a five-year projection presents favorable financial and economic indicators for the company, therefore, investment in the importation of new machinery taking into account the discount rate to be used and the available financing sources.